Alexandra Groover.

Today, as everyday, I start my day with coffee. I'm not sure if it gives me some extra powers but I like the taste. As a matter of fact, for last three weeks I also start my day with this blog. I'm doing my best to make it interesting and creative place. I had no idea that it may take such a long time to prepare a post. I had no idea that I could spend so many hours checking new collections, old collections, well-known designers and completely unknown designers just to find something that will satisfy me.

On the other hand, those short three weeks made me think seriously about working with fashion. I've got a head full of ideas. We'll see!

Today I'd like to present you Californian designer, Alexandra Groover. I won't surprise you if I say that the main colour is black. The aw 2011 collection includes dresses only, but they are not the ordinary ones. Thanks to laces, there are many different ways to wear them.

My favourite one!

I couldn't find the photos from the ss 2011. Fortunately I've got a movie! Enjoy!





Alexandra Groover Spring Summer 2011 Fashion Film from Alexandra Groover on Vimeo.